In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
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In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
In this episode of Content Head, Joe Michalowski dives deep into the pitfalls of clichéd content hooks and the importance of genuine engagement. Drawing from his college experiences, Joe highlights the frequent use of broad and uninspiring introductions in both academic papers and the content marketing world. He critiques the overreliance on SEO, which often results in "commodity content" that lacks depth and unique insights. Joe emphasizes the need to resonate with the audience, referencing...
Content Head
In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
