How to Grow a Brand That Builds Trust, Not Just Traffic ft. Marianne Hickman

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Content Lessons with Justin

Justin Vajko

21 episodes

1 week ago

Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

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Marketing

Business

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How to Grow a Brand That Builds Trust, Not Just Traffic ft. Marianne Hickman | Content Lessons with Justin

Content Lessons with Justin

25 minutes 27 seconds

6 months ago

How to Grow a Brand That Builds Trust, Not Just Traffic ft. Marianne Hickman | Content Lessons with Justin

In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations.

We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts.

If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you.

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

- Content marketing requires understanding what works for your audience.

- Tripwires can be rebranded as initial offers to attract clients.

- Generosity in lead generation fosters organic relationships.

- Using automation can streamline follow-ups and enhance engagement.

- Building a reputation based on generosity leads to sustainable success.

- It's essential to prioritize genuine connections over transactional relationships.

- Content creation should reflect your expertise and value to the audience.

- A CRM system is crucial for tracking and nurturing leads effectively.

- The law of reciprocity works best when approached selflessly.

- Your motives significantly influence your success in business.

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To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

For more content, subscribe to our channel - @dialogvideo

We would love to connect with you!

LinkedIn: https://www.linkedin.com/in/justinvajko

Instagram: https://www.instagram.com/dialogmktg

TikTok: https://www.tiktok.com/@thoughtleadercreator

To learn more: https://www.dialogwith.us