In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a...
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In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a...
How to Build a High-Impact Content Strategy With a Limited Budget
Content Logistics
54 minutes
7 months ago
How to Build a High-Impact Content Strategy With a Limited Budget
On this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the common challenges faced by companies of all sizes, from startups to established businesses, when resources are tight. Melissa emphasizes the importance of maximizing the impact of every marketing dollar, particularly for small and medium-sized businesses. She advocates for prioritiz...
Content Logistics
In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a...
