In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor. Mike shares ho...
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In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor. Mike shares ho...
How to Maintain Brand Voice When You’re Creating a Lot of Content
Content Logistics
28 minutes
4 months ago
How to Maintain Brand Voice When You’re Creating a Lot of Content
On this episode of Content Logistics, host Baylee Gunnell speaks with guest Shaheen Samavati, Co-Founder and CEO of VeraContent, to tackle one of content marketing's most significant challenges: maintaining a consistent brand voice while scaling production. VeraContent specializes in content localization across different markets and languages. As teams grow and create more content across multiple channels, achieving consistency becomes increasingly challenging. Shaheen reveals how interactive...
Content Logistics
In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor. Mike shares ho...
