In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor. Mike shares ho...
All content for Content Logistics is the property of Baylee Gunnell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor. Mike shares ho...
Mastering the Art of Storytelling in B2B Marketing
Content Logistics
46 minutes
7 months ago
Mastering the Art of Storytelling in B2B Marketing
Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what makes content compelling. Dana shares why positioning matters on LinkedIn, how to develop an authentic voice, and why following every trend won’t get you noticed. They also dive into the biggest mistakes businesses make with content—like overthinking storytelling, obsessing over...
Content Logistics
In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor. Mike shares ho...
