In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a...
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In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a...
Why Open and Click Tracking No Longer Matters (And What to Do Instead)
Content Logistics
36 minutes
10 months ago
Why Open and Click Tracking No Longer Matters (And What to Do Instead)
Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing—and what marketers should track instead. Jacob explains how email tracking works at a technical level, why Apple’s Mail Privacy Protection and evolving spam filters have d...
Content Logistics
In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a...
