Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
40 episodes
2 weeks ago
Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.
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Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.
Ep 26: Distribution & Promotion of Brand Funded Films with Marcus Peterzell
Content That Moves - The Brand Storytelling Podcast
42 minutes 48 seconds
2 years ago
Ep 26: Distribution & Promotion of Brand Funded Films with Marcus Peterzell
Founder of Passion Point Collective Marcus Peterzell breaks down the difference between brand funded films and branded entertainment. He shares best practices from successes he’s had distributing, marketing and promoting brand funded films - including projects for HP, 3M, Aflec & Neutrogena.
Content That Moves - The Brand Storytelling Podcast
Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.
