Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
40 episodes
2 weeks ago
Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.
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Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.
Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast
Content That Moves - The Brand Storytelling Podcast
37 minutes 16 seconds
1 year ago
Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast
Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.
Content That Moves - The Brand Storytelling Podcast
Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.
