The pandemic forced post-secondary education to change overnight. How are post-secondary institutions supporting students in this new normal? Alana Clarke and Charles Falzon from Toronto Metropolitan University (TMU), formerly Ryerson University, explore how the collaborative relationship between the creative industries and educational institutions puts students first. Alana Clarke, director of development, describes establishing an award with Media One Creative, how organizations in the creative industries can collaborate with educational institutions, and how TMU has supported students looking to further their careers during the ongoing pandemic. Additionally, Charles Falzon, the Dean of the Creative School, reveals how alumni return to the university to guide the next generation of creative talent, why industry partners benefit from working with universities, and finally, what the future of post-secondary education looks like for the creative industries.