Our next guest is Chris Granneberg, an Industrial Designer based in LA. Chris studied Industrial Design at Pratt Institute in Brooklyn, NYC where he graduated in 2004. Soon after graduating Chris joined Karim Rashid's studio in NYC where he was promoted to Product Director in 2009 managing the global Industrial Design projects and team. At Karim's, Chris collaborated and led hundreds of projects with brands including Samsung, LG, Asus, 3M, Unilever, Coca-Cola, Alessi, Orrefors and BoConcept. Leaving Karim's studio in 2013 Chris was recruited at the PepsiCo Design Center as one of the CDO's initial hires. At PepsiCo, Chris managed the Industrial Design component of global structural design projects for both foods and beverages for 3 years. In 2016 Chris relocated from Brooklyn to Los Angeles to launch his design studio. Thanks for tuning in, be on the lookout for our next podcast! Send us a DM or email at hello@advdes.org to provide us with your thoughts and comments on our dialogue with designers!