We break down how to sell the real product clients want—project management, communication, and trust—and map a practical plan for 2026 with sales, process, marketing, hiring, and personal goals. We also share how our retreat builds systems, peers, and momentum that outlast the event. • redefining the product as process, advocacy, and experience • diagnosing the coffee stain and building guardrails • designing a 10-step sales path from first contact to signature • using preconstruction to pre...
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We break down how to sell the real product clients want—project management, communication, and trust—and map a practical plan for 2026 with sales, process, marketing, hiring, and personal goals. We also share how our retreat builds systems, peers, and momentum that outlast the event. • redefining the product as process, advocacy, and experience • diagnosing the coffee stain and building guardrails • designing a 10-step sales path from first contact to signature • using preconstruction to pre...
We continue our series on vendor management by focusing on how to effectively manage crews from their first job through establishing a long-term relationship. • Horror stories about bad crews illustrate what can go wrong without proper management • Red flags during interviews include claiming to "do everything" while green flags include transparency about specialized skills • Requesting photos of previous work helps assess quality and attention to detail • Building a "bullpen" of vetted crew...
Contractor Cuts
We break down how to sell the real product clients want—project management, communication, and trust—and map a practical plan for 2026 with sales, process, marketing, hiring, and personal goals. We also share how our retreat builds systems, peers, and momentum that outlast the event. • redefining the product as process, advocacy, and experience • diagnosing the coffee stain and building guardrails • designing a 10-step sales path from first contact to signature • using preconstruction to pre...
