We break down how to sell the real product clients want—project management, communication, and trust—and map a practical plan for 2026 with sales, process, marketing, hiring, and personal goals. We also share how our retreat builds systems, peers, and momentum that outlast the event. • redefining the product as process, advocacy, and experience • diagnosing the coffee stain and building guardrails • designing a 10-step sales path from first contact to signature • using preconstruction to pre...
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We break down how to sell the real product clients want—project management, communication, and trust—and map a practical plan for 2026 with sales, process, marketing, hiring, and personal goals. We also share how our retreat builds systems, peers, and momentum that outlast the event. • redefining the product as process, advocacy, and experience • diagnosing the coffee stain and building guardrails • designing a 10-step sales path from first contact to signature • using preconstruction to pre...
The Art of Pricing: Tailoring Your Strategy to Different Lead Sources
Contractor Cuts
16 minutes
5 months ago
The Art of Pricing: Tailoring Your Strategy to Different Lead Sources
Strategic pricing based on lead sources and client types can dramatically improve your contracting business's profitability and success rate. We explore how to tailor your approach and pricing for homeowners, investors, and agent referrals to win more jobs and maximize your margins. • Three main types of residential clients: homeowners (focused on quality and experience), investors (driven by price and ROI), and agent referrals (reputation-focused) • Homeowner clients need guidance on the "c...
Contractor Cuts
We break down how to sell the real product clients want—project management, communication, and trust—and map a practical plan for 2026 with sales, process, marketing, hiring, and personal goals. We also share how our retreat builds systems, peers, and momentum that outlast the event. • redefining the product as process, advocacy, and experience • diagnosing the coffee stain and building guardrails • designing a 10-step sales path from first contact to signature • using preconstruction to pre...
