Send us a text Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR. Highlights: - Chicago roots to Arizona life: construction, dispatching, and launc...
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Send us a text Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR. Highlights: - Chicago roots to Arizona life: construction, dispatching, and launc...
Send us a text From SoCal surf breaks to the rocks of Johnson Valley, fabricator, racer, and builder Johnny Rocha shares a lifetime immersed in dirt, water, and horsepower. Johnny grew up riding desert singletrack, surfing with his dad, and turning wrenches young—then parlayed a career in operation engineering into nights and weekends fabricating Jeeps before going all-in on off-road. Hear how a 16-year-old Baja road trip lit the fuse, an ’84 CJ-7 changed everything, and magazine-era shop-hop...
Conversations with Big Rich
Send us a text Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR. Highlights: - Chicago roots to Arizona life: construction, dispatching, and launc...
