Send us a text Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR. Highlights: - Chicago roots to Arizona life: construction, dispatching, and launc...
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Send us a text Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR. Highlights: - Chicago roots to Arizona life: construction, dispatching, and launc...
Lance Gilbert on Tribe 16, Racing, and Community on Episode 287
Conversations with Big Rich
54 minutes
1 month ago
Lance Gilbert on Tribe 16, Racing, and Community on Episode 287
Send us a text In this episode of Conversations with Big Rich, Texas native Lance Gilbert traces his winding path from small-town Keller and church-band guitars to VW shops, GM dealerships, architecture school, homebuilding—and a post-9/11 pivot back to off-road. Lance shares formative years at Sunray Engineering with the late Tom Ellison, a decade at PSC with Tom Allen, and deep roots in early Ultra4 and King of the Hammers. Highlights: - Early days: fishing, bikes, first wrenching job at a ...
Conversations with Big Rich
Send us a text Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR. Highlights: - Chicago roots to Arizona life: construction, dispatching, and launc...
