A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/8b/d3/c6/8bd3c6b0-3017-a125-b747-75a5a5d750a8/mza_14448572124988827203.jpg/600x600bb.jpg

Conversations with CommerceNext

Scott Silverman, Michael LeBlanc, Veronika Sonsev

63 episodes

1 month ago

Welcome to an all-new season of the Conversations with CommerceNext podcast! We were thrilled to partner with Steve Dennis and Michael LeBlanc from the industry leading Remarkable Retail #podcast to record interviews with several of our speakers at this year's Growth Show in NYC for both their podcast and here on Conversations with CommerceNext. Be sure to check out our website at commerce.next.com for the latest events, in-market dinners, webinars, and to stay up-to-date on all the exciting news from the Commerce Next community. If you like this episode, be sure to give us a follow and a five-star review in your favorite podcast app. Also, check out the Remarkable Retail podcast for Steve's and my latest thoughts on where retail is headed and for more dynamic and remarkable guests. © 2021-2022 Conversations with CommerceNext Podcast Partnership & Season 4 2025 Remarkable Retail Podcast Partnership. All Rights Reserved.

All content for Conversations with CommerceNext is the property of Scott Silverman, Michael LeBlanc, Veronika Sonsev and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen

Conversations with CommerceNext

29 minutes 3 seconds

3 years ago

A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen

Meet Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at The Estée Lauder Companies Inc. Having spent his career in media and measurement, Doug takes us through his rigorous approach from full-funnel marketing measurement to social media sentiment analysis to building an analytics team. All this is in the service of the multiple beauty brands within The Estee Lauder Companies, a tremendous shared resource that powers tremendous results.