Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand

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Conversations with CommerceNext

Scott Silverman, Michael LeBlanc, Veronika Sonsev

63 episodes

1 month ago

Welcome to an all-new season of the Conversations with CommerceNext podcast! We were thrilled to partner with Steve Dennis and Michael LeBlanc from the industry leading Remarkable Retail #podcast to record interviews with several of our speakers at this year's Growth Show in NYC for both their podcast and here on Conversations with CommerceNext. Be sure to check out our website at commerce.next.com for the latest events, in-market dinners, webinars, and to stay up-to-date on all the exciting news from the Commerce Next community. If you like this episode, be sure to give us a follow and a five-star review in your favorite podcast app. Also, check out the Remarkable Retail podcast for Steve's and my latest thoughts on where retail is headed and for more dynamic and remarkable guests. © 2021-2022 Conversations with CommerceNext Podcast Partnership & Season 4 2025 Remarkable Retail Podcast Partnership. All Rights Reserved.

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Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand

Conversations with CommerceNext

21 minutes 52 seconds

2 months ago

Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand

In this episode, Steve Dennis and Michael LeBlanc from The Remarkable Retail Podcast sit down live at the CommerceNext Growth Show with Jeannie Yoo, CEO of Draper James, the lifestyle brand founded by Reese Witherspoon. Jeannie shares her retail journey from Michael Kors to high-end fashion to leadership of a fast-growing lifestyle brand. As CEO of Draper James she's on a mission to "democratize" fashion through a mix of direct-to-consumer, wholesale, and licensing partnerships. We dive into human-centric retail, celebrity branding, the role of AI, and the brand's "decade tour" strategy.