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John Hazen, Boot Barn Chief Digital Officer, Finds The Right Fit With Stores & E-Commerce
Conversations with CommerceNext
33 minutes 39 seconds
3 years ago
John Hazen, Boot Barn Chief Digital Officer, Finds The Right Fit With Stores & E-Commerce
On this episode meet John Hazen, the Chief Digital Officer at Boot Barn, a west-coast-based specialty store retail powerhouse. John describes his journey to working within a retail first brand and appreciating the cultural differences in any organization to be truly successful. Next, John talks about his deep attachment to ensuring a seamless shopping experience for his customers and the journey at Boot Barn to keep the focus and understand the power of their stores and the force multiplier that a well-architected digital strategy must become.
