The latest research from CoreData paints a stark picture for super funds: while marketing spend can draw in new members, these efforts fail to retain members and build long-lasting relationships unless trust is built and service promises are fulfilled. On the latest episode of the Conversations with CoreData podcast, CoreData Global CEO Andrew Inwood and researcher Alana Devitt sit down to discuss our latest research report on this growing concern and the state of the superannuation industry. This wide-ranging conversation dives deep into what members are looking for from their super fund, the drivers of trust in superannuation, and much more.To learn more about our Best Possible Retirement report, contact Alana Devitt at alana.devitt@coredata.com.au.And learn more about CoreData by contacting Andrew Inwood at andrew@coredata.com.au.