Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
All content for Conversations with Masters: How to Better Understand Your Customers is the property of Gold Research Inc™ and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear Greg Tucker, Chief Journey Mapper, Gold Research Inc
Conversations with Masters: How to Better Understand Your Customers
30 minutes
2 years ago
Hear Greg Tucker, Chief Journey Mapper, Gold Research Inc
Hear how business leakages and failures in connecting with customers can be uncovered by embarking on customer journey work. Learn why organizations should never proxy the “voice-of-the-customer” in the journey mapping process. Listen to how research leaders can design the activation of insights to achieve the full benefits of customer journey efforts.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
