Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear John Robert Whitaker, Former Fortune 500, Vice President of Consumer Insights and Analysis
Conversations with Masters: How to Better Understand Your Customers
35 minutes
2 years ago
Hear John Robert Whitaker, Former Fortune 500, Vice President of Consumer Insights and Analysis
Hear how he leverages customer journey mapping and research to identify key touch-points that optimize customer experiences and drive business growth. Learn why it’s so important to test and validate internal hypothesis around the customer’s needs and expectations, especially before making key business changes. Listen to the benefits of mapping employee experiences in parallel with customer experiences.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
