Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear why it’s essential for insight specialists to focus on the “why” and “how” their customer journey maps will help internal stakeholders in achieving their “business” AND “personal” goals. Listen to how designing a customer journey mapping project for a specific financial impact often leads to an enormous return on investment (ROI). Learn why using a holistic omni-channel research approach when exploring shopper journeys is the key to identifying their hidden purchase triggers.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
