Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear Reva Sheehan, Sr. Director, Customer Insights, mPulse Mobile
Conversations with Masters: How to Better Understand Your Customers
30 minutes
2 years ago
Hear Reva Sheehan, Sr. Director, Customer Insights, mPulse Mobile
Hear what sets customers apart on their buying journeys. Listen how you can better understand your more “silent” customers. Learn where tailored communication can stand out in crafting customer experiences for distinct audiences, sending relevant messages, and adapting to diverse content consumption preferences.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
