Dafina Smith - Founder + CEO, Covet & Mane - How To Deal With Adversity

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Conversion Shortcuts for Ecommerce

Shanon Faneyte

15 episodes

1 week ago

Are you struggling to start up or scale up your Ecommerce business? Conversion Shortcuts is for entrepreneurs like you! From a small island to running my agency and working with multi-millionaire entrepreneurs all over the world, my name is Shanon Faneyte, a student of direct-response marketing, consumer behaviors, and entrepreneurship. I share everything I'm learning on my journey about entrepreneurship, direct-response marketing, and mindset so you can have the shortcuts to win. Hit subscribe, share with your hungry friends, and let's convert more profit and keep impacting the world.

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All content for Conversion Shortcuts for Ecommerce is the property of Shanon Faneyte and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Dafina Smith - Founder + CEO, Covet & Mane - How To Deal With Adversity | CSE12

Conversion Shortcuts for Ecommerce

42 minutes 48 seconds

4 years ago

Dafina Smith - Founder + CEO, Covet & Mane - How To Deal With Adversity | CSE12

ARE YOU LOOKING TO START YOUR BRAND? OR ARE YOU LOOKING FOR OPPORTUNITIES TO GROW YOUR BRAND?

Just know that the road to success is not easy.

Dafina Smith is the founder and CEO of Cover & Mane. Their mission was to acknowledge the problems in the hair extension industry and take steps to overcome them.

These three features distinguish Covet & Mane as the innovative leader in Hand-Tied Hair Extensions.

Proprietary Cut-Point Wefts
Silicone Free Hair
Silicone Free Hair

Dafina Smith's products have been featured in shows like The Real Housewives of Atlanta, The Braxtons, Love & Hip Hop, and What Chilli Wants.

The brand developed partnerships with Film & TV Productions including Flight, The Fast & The Furious, The Hunger Games, Being Mary Jane, Teen Wolf, and The Game.

In this episode of Conversion Shortcuts for Ecommerce, Shanon and Dafina talked about everything from how she started to how to their vision of the company looking at the current online landscape..

You'll Learn:

How Dafina dealt with adversity
How She worked with Holywood
How Dafina balanced being a new mom and running her business

And much more.

FAVORITE QUOTE:

“Sometimes you got to honor the season of your life and what life gives you & prioritise"

CONNECT WITH DAFINA SMITH

https://covetandmane.com/

THANKS FOR LISTENING!