California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.  SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business.

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Pacific Sales Kitchen and Home. Where excellence meets expertise.

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The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.

Show Topics:

* Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design.
* California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding.
* Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art.
* From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration.
* Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership.
* Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement.
* The California Look: Organic, sustainable, and casual-luxury living as an enduring influence.
* Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin.
* Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals.
* The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue..

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD