"The Road Less Stupid" is a business book written by Keith J. Cunningham that provides advice and insights on building and running a successful business. Cunningham emphasizes the importance of critical thinking, avoiding common mistakes, and developing a strong business foundation. The book explores various aspects of business, including leadership, strategy, culture, risk management, and financial performance, through a series of chapters that offer practical advice, real-world examples, and thought-provoking questions for reflection. Cunningham encourages readers to think deeply about their businesses and make informed decisions to achieve long-term success.