Culture is more than content, it’s an engine for connection and growth. From relaunching mitúStudios in East LA to launching mitúTV and FIERCE by mitú, NGLmitú's Chief Revenue Officer, Joe Bernard has been instrumental in expanding Latino storytelling. He breaks down how NGLmitú balances creativity, community, and commerce to build a powerful platform for U.S. Latinos and brands that want to reach them authentically. He also shares how NGLmitú and Walmart’s mentorship program are providing Latino filmmakers with the tools, resources, and exposure needed to tell stories that move culture forward.