Launch weeks are intense. Chris just finished a six-day launch at Resend, doubling their API endpoints and coordinating blog posts, videos, and a professional shoot in San Francisco. Jess shares Warp's multi-video approach, from marketing cowboys to deep technical demos. They discuss the real cost of launches: when to invest in production, how to balance new vs existing users, and why internal relationships matter more than the perfect edit. Learn their hard-won lessons on scope management, video production, and what actually resonates with developers.Linkshttps://rectangleapp.com/pro : Window management tool for macOS with automated layoutshttps://www.raycast.com/ : Productivity app with window setup automationhttps://frame.io/ : Video collaboration and review platformhttps://flask.do/ : Video collaboration tool with screen recording and annotationhttps://www.blackmagicdesign.com/products/davinciresolve : Professional video editing softwarehttps://convos.dev: Submit questions and feedback