FHIRST: The art and science behind bottling billions of cultures

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/46/a9/a0/46a9a0e6-7ae8-1ed9-18ce-b5b3f3bb2619/mza_2102303050705539027.jpg/600x600bb.jpg

Cooking Up Innovation

Valentina Funaro

8 episodes

1 month ago

Welcome to Cooking Up Innovation, the podcast that is all about new product development and driving innovation in food and beverage. In each episode i’ll be unwrapping how food businesses turn ideas into market ready products that end up in your shopping basket. Connect with me - LI: www.linkedin.com/in/valentina-funaro-233688104 IG: https://www.instagram.com/valentinaincucina__/?hl=en

Food

Arts

RSS

All content for Cooking Up Innovation is the property of Valentina Funaro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Food

Arts

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37285111/37285111-1681225820185-16b5323be3b1f.jpg

FHIRST: The art and science behind bottling billions of cultures

Cooking Up Innovation

56 minutes 50 seconds

1 year ago

FHIRST: The art and science behind bottling billions of cultures

In this episode I talk to Steven van Middelem who is the founder of FHIRST, a pioneering living soda with pre and probiotics. FHIRST is a true example of how science and taste have come together to create a product that is both delicious and improves your gut and immune health.

Topics:

Stevens’ career background
Creating the FHIRST soda
Why gut health is so popular
Why kombucha isn't necessarily the healthiest for your gut
The trials and errors of developing a first to market product
What are microorganisms and how do they work
How FHIRST ensure their soda remains active
The truth behind plant fibres
What all natural actually means
Choosing the right flavours for launch
Creating an impact with on-shelf packaging
Advice from a life-long career in the beverage industry

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

FHIRST

Website - https://www.fhirst.com/en-uk

Instagram - https://www.instagram.com/drinkfhirst/