In this episode I talk to Alex Brassill, the co-founder of Jnck Bakery who are creating indulgent freshly baked goods that carry zero guilt. Jnck Bakery are fusing age-old baking techniques with cutting-edge technology to create a cookie that has 90% less sugar than your average retail product, 10g of fibre and 8g of protein but still provides all the same comfort.

Topics:

• From sports nutrition to cookies: The story behind Jnck Bakery
• Making the UK happier and healthier: Their mission
• How Jnck Bakery set themselves apart from other brands
• The art of creating a cookie: How the Jnck cookie was created
• How they ensure freshly baked and the benefits of a frozen supply chain
• Inspiration behind the four flavours
• How to approach product development in a start up environment
• How their cookies are truly de-junked
• Validating the product with consumers
• Whats next for Jnck Bakery & where to find them

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

Jnck Bakery

Website - https://jnckbakery.co.uk/

Instagram - https://www.instagram.com/jnckbakery/?hl=en