The Jolly Hog: Why product development is like an onion

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Cooking Up Innovation

Valentina Funaro

8 episodes

1 month ago

Welcome to Cooking Up Innovation, the podcast that is all about new product development and driving innovation in food and beverage. In each episode i’ll be unwrapping how food businesses turn ideas into market ready products that end up in your shopping basket. Connect with me - LI: www.linkedin.com/in/valentina-funaro-233688104 IG: https://www.instagram.com/valentinaincucina__/?hl=en

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All content for Cooking Up Innovation is the property of Valentina Funaro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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The Jolly Hog: Why product development is like an onion

Cooking Up Innovation

1 hour 3 minutes 13 seconds

2 years ago

The Jolly Hog: Why product development is like an onion

In this episode I talk to Max Kohn, one of the three brothers behind The Jolly Hog, a staple brand on UK retail shelves with their British, award-winning meat products. Their product development journey showcases how instinct, taste and a strong core identity can lay the foundations for a successful food business.

Topics:

How The Jolly Hog came to be: from rugby to retail
The sausage retail space once upon a time
The importance of upholding welfare
Creating a signature product & experimentation
Their approach to NPD & EPD: the onion & panelling
Where they find inspiration
Pigsty: Developing for restaurant
Branching into the world of publishing: the Pigs In Blankets Cookbook
How to win Great Taste awards
Branching out from pork
Encouraging innovation within your team

The Jolly Hog

Website - https://thejollyhog.com/

Instagram - https://www.instagram.com/thejollyhog/?hl=en