
After a few years of steady growth and over $1M in revenue, our business hit a wall in 2025. Revenue dropped, deals stalled, and I was seriously considering shutting everything down and going back to solo investing.
Instead, I made the hardest decisions of my career - letting 3 team members go and cutting hours for 2 more, cutting expenses to the bone.
This is the raw, unfiltered story of what went wrong, what we did to survive, and where we are now.
Website: markcool.org
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