In this inspiring episode, Roberta interviews Karen McCarthy, the founder of The Simplified Social Media. Karen shares her unique journey from aspiring singer and journalist to a successful entrepreneur. She discusses overcoming her fear of being on camera, the importance of authenticity in client relationships, and her transition from one-to-one client work to group programs. Karen offers invaluable advice on balancing personal wellness with professional growth, selecting a profitable niche, and creating impactful online businesses.

Listeners will gain insights into Karen’s experiences in building her brand, fostering genuine client connections, and crafting a supportive community. The episode also highlights her proudest achievements and ambitious plans for new courses and content.

Key Takeaways:

• Authenticity in Business: Be genuine to attract the right clients and form meaningful connections.
• Overcoming Fear: Embrace video content to connect with clients and grow your business.
• Strategic Focus: Choose a niche that aligns with your passion and profitability.
• Work-Life Balance: Wellness practices, like spending time with pets, are crucial.
• Group Programs: Shift from one-to-one work to scalable solutions for better client impact.
• Continuous Growth: Take breaks to gain clarity and focus on long-term goals.

Notable Quotes:

• “Authenticity is the foundation of meaningful client relationships.”
• “Being on camera scared me, but it became the gateway to real connections.”
• “It’s important to align your work with your interests for lasting success.”

Chapter Highlights:

00:00 – Introduction and Icebreaker

08:31 – The Birth of Simplified Social Media

14:14 – Authenticity in Business Relationships

20:09 – Overcoming Camera Fear

27:40 – Balancing Work and Wellness

Stay Connected with Karen McCarthy:

• Follow Simplified Social Media on Instagram: @‌simplifiedsocialmedia
• Follow Small Dogs Big City on Instagram:
• Visit The Simplified Social Media Website: https://www.thesimplifiedsocialmedia.com/

Stay connected with Roberta:

• Follow on Instagram: @‌designbyroberta and @‌corenandformdesign
• Connect on LinkedIn
• Subscribe to the Core Letters newsletter for updates
• Visit the Core Brands website
• Book a Free Discovery Call if you're interested in collaborating!