In this episode of the Core Brands Podcast, our host Roberta celebrates a double birthday – her own and the podcast’s first anniversary!
Roberta reflects on the first year of hosting the Core Brands Podcast – the lessons learned, what worked, what didn’t, and her vision for year two. She shares the behind-the-scenes of managing a podcast as a side project, the realities of balancing client work with content creation, and the evolving structure of the show.
If you’re a creative entrepreneur, podcaster, or just curious about what it’s like to run a personal brand podcast, this episode is packed with honest reflections and valuable insights.
Takeaways
The Core Brands Podcast started as a personal outlet after facing challenges pitching herself as a guest on other shows.
Roberta initially planned a light schedule (two episodes/month), but shifted to weekly releases – a decision she later reconsidered.
Guest episodes performed best, both in reach and engagement, thanks to guest promotion.
Solo episodes suffered due to time constraints, but they remain a key goal for the future.
Marketing the podcast took over her main business socials, highlighting the importance of balance in content strategy.
Plans for year two include:
Returning to a two-episode/month cadence.
Recording more spontaneous solo episodes (audio-only when needed!).
Developing a stronger visual identity and creating a dedicated media kit.
Reaching out to dream guests with bold confidence.
Chapters
00:00 – Birthday celebration & podcast anniversary
02:00 – Why Roberta started her own podcast
04:30 – The original plan vs. reality of the podcast cadence
06:00 – Challenges of promoting weekly episodes
08:00 – Reflections on guest dynamics & invitations
09:20 – Favorite tools: Riverside.fm & editing process
10:50 – Top 3 most played episodes
12:00 – Gratitude for Spotify followers
12:30 – Vision and goals for year two
14:00 – Embracing imperfect solo episodes
15:00 – Slower cadence = better promotion & sustainability
16:00 – Final reflections and appreciation
Stay connected with Roberta:
Follow on Instagram: @designbyroberta and @coreandformdesign
Connect on LinkedIn: Roberta Rechena
Subscribe to the Core Letters newsletter for updates
Visit the Core and Form website
Book a Free Discovery Call if you’re interested in collaborating!
Resources mentioned:
Riverside.fm – Roberta’s go-to platform for recording and hosting her podcast (affiliate link in episode notes)