Description

In this episode, Roberta Rechena discusses the importance of clarity in website design and communication. She emphasises that a website should serve as a functional tool for businesses, effectively communicating their value to potential clients. Roberta introduces the concept of 'caveman communication,' advocating for simple, jargon-free language that resonates with the audience. She shares insights on how to structure content for better user experience and conversion rates, urging designers to prioritise clarity over complexity.

Takeaways

• A website should work for your business 24/7.
• Clarity in design leads to better results.
• The audience should feel like the hero of the story.
• Avoid overwhelming visitors with excessive content.
• Use plain language to communicate effectively.
• Shorter paragraphs and clear typography enhance readability.
• Simplicity in messaging builds confidence in your brand.
• Visitors leave if they can't find answers quickly.
• Clarity is more important than detailed storytelling.
• Challenge yourself to simplify your website content.

Titles

Mastering Website Clarity for Better Engagement

Caveman Communication: Simplifying Your Message

Sound bites

"The simpler, the better."

"Clarity is authority."

"Speak simply, say what you do."

Chapters

00:00 The Importance of Website Clarity

10:31 Caveman Communication: Simplifying Your Message

Stay connected with Roberta:

Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠

Connect on ⁠LinkedIn⁠: Roberta Rechena

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Visit the ⁠Core and Form website⁠

Book a Free Discovery Call if you’re interested in collaborating!

Keywords

website design, clarity, communication, branding, user experience, conversion, simplicity, content strategy, web design tips, audience engagement