On Cosmic Confluence with host Sana, Michelle Houston—co-founder of To Be Honest Beverage Co.—breaks down how to grow a conscious, product-led startup without burning out. We unpack the tension between stillness and scale, why “less is more” is a competitive advantage, and how authentic, mission-driven marketing builds durable brands. Michelle shares practical ways to cut noise, design systems that protect deep work, and create inclusive beverage rituals with non-alcoholic, functional alternatives. If you’re building, leading, or reinventing, this conversation gives you direct, usable strategies for mental health, focus, and sustainable business growth  About the guest: Michelle Houston is a behavior-change and healthy-habits coach turned founder. As co-founder of To Be Honest Beverage Co., she’s redefining intentional drinking with non-alcoholic, functional spirit alternatives while championing systems, integrity, and alignment in early-stage growth. Key takeaways : Build from stillness: growth that lasts starts with clarity and alignment, not speed. Less is more: reduce channels, contractors, tools, and inbox noise to focus on the few levers that move the business. Systems over discipline: schedule deep work, live by your calendar, and remove barriers so important work happens without relying on motivation. Plan, then adapt: map priorities the night before; accept that not every plan will be perfect and drop the guilt. Protect creator hours: do low-energy tasks (like email) later; guard mornings for strategy and creative work. Redefine “wellness”: prioritize free or low-cost pillars—sleep, sunlight, movement, whole foods, relationships—before chasing trends. Intentional consumption: offer inclusive rituals with non-alcoholic options that keep the social experience without unwanted after-effects. Authentic brands win long-term: integrity and mission create alignment, retention, and resilience beyond short-term hype. Founders’ reality: early stages are testing and overwhelm; step back, prioritize, and design a lifestyle you can sustain now—not “after the next milestone.” Legacy thinking: stay true to the original mission as products and mediums evolve to avoid drift and failure. Connect with the guest: Website: tobehonestbev.comSocial: @ToBeHonestBev on YouTube, TikTok, and InstagramAvailability: Ships across the U.S.; stocked at select non-alcoholic shops and bars.DM for questions via Instagram: @ToBeHonestBevWhat they do: Non-alcoholic, functional spirit alternatives that replace liquor in cocktails—non-intoxicating, ritual without the after-effects. Ships within the US. Want to be a guest on Cosmic Confluence? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: Mental Health & Emotional Well-being Mindfulness & Spiritual Growth Holistic Healing & Conscious Living Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters. Subscribe and be part of this healing journey.