I caught up with Stephen Malbon at a moment when the brand was moving fast but one decision stood out above the rest. Malbon signing Fred Couples. Not a new shiny name. Not a trend play. A legend whose presence reshapes the conversation without raising his voice. In this episode, Stephen walks me through how the relationship actually started. We talk about why Fred was hesitant at first, how Malbon’s deeper product catalog changed that, and what it means to welcome one of golf’s most effortless icons into a brand often labeled as disruptive or polarizing.