After 10+ years in business, I finally stumbled across a strategy that nearly every marketing guru teaches… and I’d somehow missed it. I wasn'nt sure how I could apply it retroactively with all my offers and content, but I figured it out and it has simplified my business SO much already, even just a couple of weeks in.

In this episode, I share how I’m applying it as my own client case study, what “all roads lead to the White Castle” means for my business, and how you can refine your own offer without scrapping everything you’ve already built.

Mentioned in this episode:

• Grab the Underthinking It book as your own starting point to stop over complicating your business here.
• And, if you're ready for more, come and check out The Cozy Business Common Room where we are going so much deeper into mapping out your daily flow so you always know what to focus on in your business, and documenting your journey by being your best client case study.

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Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

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