In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI can revolutionise not just business operations, but also copywriting workflows.
The best written sales copy won't sell if the tech isn't set up correctly, the funnel is broken or the emails are not firing right. Copywriters know that they need to minimise friction in the sales process for best results. We need to make it as easy and seamless as possible for customers to complete the action we want them to do, whether that's sign up for a newsletter, download a freebie or place an order.
And while copywriters can sell the benefits of whats being sold, the tech underpins it all. If a prospect wants to take the next step but finds that they can't, we can easily lose them. Nicola shares her favorite tools for scheduling, payments, and AI-assisted note-taking, as well as her strategies for growing a business on a budget. Whether you’re a busy business owner or a copywriter looking to streamline content creation, this episode is packed with brilliant nuggets of wisdom.
What You’ll Learn in This Episode:
Resources & Tools Mentioned:
Connect with Nicola:
Don’t Miss Our AI Copywriting Mini-Series!
We’ve got an exciting series coming up all about AI tools for copywriters—stay tuned for expert tips on integrating AI into your writing workflow and making tech work for you.
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Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
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You can also find us at:
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Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
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