Making Copy Accessible With Mindful Design

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/59/12/62/5912625d-9ca9-8174-229e-bdfc08bf9e72/mza_17211407330371898388.jpeg/600x600bb.jpg

Cracking Copy

Ella Hoyos and Minnie McBride

57 episodes

1 week ago

Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results. Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them. Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.

Marketing

Business

RSS

All content for Cracking Copy is the property of Ella Hoyos and Minnie McBride and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44806045/3a11f3b1ec2b7d26.png

Making Copy Accessible With Mindful Design

Cracking Copy

36 minutes 59 seconds

11 months ago

Making Copy Accessible With Mindful Design

This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity.

Ella talks to Caroline Vermeulen, a graphic designer and branding specialist. Caroline’s work in accessibility, including experience with visual impairments, colour blindness, dyslexia, and learning about endometriosis and ADHD, has shaped her approach to design. These experiences fuelled her empathy and reinforced her belief in designing with intention.

Understanding accessibility and knowledge-sharing between a symbiotic relationship of designer, copywriter and business owner, can ensure inclusive design practices are easily implemented. So if you’re not already putting mindful design into action, this episode may be a lightbulb moment.

Let us know what you think about this episode or if you have any questions get in touch with Caroline, Ella or Minnie via the contact channels below.

Don't forget to subscribe to Cracking Copy for more episodes filled with golden nuggets and inspiration for writers in business.

Contact Caroline

https://mysteryhare.com/

Caroline Vermeulen

Graphic Designer | Brand Specialist | caroline@mysteryhare.com | 07525 246 734 | mysteryhare.com

Contact Caroline by email here

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee