What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing’s CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic’s rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity. Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality c...
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What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing’s CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic’s rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity. Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality c...
Contract Brewing and Community Building: How Soul Mega Thrives Without a Taproom
Craft Brewery Financial Training Podcast
45 minutes
4 months ago
Contract Brewing and Community Building: How Soul Mega Thrives Without a Taproom
What happens when you combine accounting expertise, homebrewing passion, and entrepreneurial spirit? For Elliot Johnson, it was creating Soul Mega – a thriving beer brand that's challenging traditional craft brewery models. In this illuminating conversation, Elliot shares his journey from making "really bad" homebrew batches to building a recognized beer brand without a physical brewery. Soul Mega's contract brewing approach allowed them to enter the market with minimal capital i...
Craft Brewery Financial Training Podcast
What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing’s CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic’s rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity. Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality c...
