What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing’s CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic’s rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity. Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality c...
All content for Craft Brewery Financial Training Podcast is the property of Craft Brewery Financial Training Podcast and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing’s CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic’s rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity. Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality c...
The Validation Model: How One Brewery Keeps Reinventing Itself
Craft Brewery Financial Training Podcast
43 minutes
6 months ago
The Validation Model: How One Brewery Keeps Reinventing Itself
Brian Deignan shares how his brewery, Validation Ale, achieved 29% growth last year through systematic innovation and strategic expansion while he, as an owner, maintained a Monday-Friday, 9-5 work schedule. Brian explains his unique concept where beers compete for menu placement based solely on sales data, and his methodical annual process for identifying growth opportunities. • Validation Ale's competitive model forces continuous innovation with 143 unique recipes created in three ye...
Craft Brewery Financial Training Podcast
What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing’s CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic’s rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity. Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality c...
