On today's episode of the Craft Industry Alliance podcast, we’re talking about product and surface design with my guest Hollei Hayes. Hollei is the owner of Hollei Anne Design Co. After honing her craft for over ten years in the design industry, she made the leap from working in Fortune 500 corporations collaborating with esteemed brands such as Toys R Us and Skip Hop. Now, she's fully immersed in her passion as a Surface and Product designer and has had her art seen in big box retailers like Target, TJ Maxx, Hallmark and more! Today, she's fortunate to own a creative studio where she dedicates her efforts to providing trending art and design to elevate product collections and brand identities for entrepreneurial women in retail for the homegoods, stationery, gift and textile industries. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.