Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you. Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement. We explore why most 12-month plans are destined to collapse, and how to ...
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Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you. Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement. We explore why most 12-month plans are destined to collapse, and how to ...
Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)
Craft of Coaching Podcast
30 minutes
2 months ago
Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)
We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t ne...
Craft of Coaching Podcast
Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you. Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement. We explore why most 12-month plans are destined to collapse, and how to ...
