We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t ne...
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We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t ne...
Ep77: How to Pivot Your Business with Michelle Ward
Craft of Coaching Podcast
54 minutes
1 year ago
Ep77: How to Pivot Your Business with Michelle Ward
Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as a coach when you want to change up your business. Michelle Ward (she/her) is a business coachsultant (yup, she mad...
Craft of Coaching Podcast
We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t ne...
