You won't BELIEVE the audacity. An enthusiast walked into a Rolex Authorized Dealer, proudly wearing a historically significant 1977 "Double Red" Sea-Dweller—a grail watch for serious collectors. The salesperson took one look and dismissed it as a worthless homage piece. The sheer ignorance is staggering, but the story gets worse. This single, humiliating moment blew the lid off a secret every watch lover knows: Rolex has a massive problem. The story went viral on Avonetics, unleashing a torrent of fury from users fed up with the modern Rolex experience. Commenters shared their own nightmares of clueless AD staff, insane waitlists for steel sports models, and the gross pressure to buy undesirable jewelry just to get "on the list." It's a total betrayal of the brand's heritage. Rolex went from crafting legendary "tool watches" for professionals to pumping out soulless "image/brand" status symbols for the highest bidder. The days of walking in and buying a Submariner are dead, replaced by a broken system that rewards sycophants, not enthusiasts. This incident proves the people selling the watches know less than the average Avonetics user, unable to distinguish a priceless vintage icon from a cheap replica. The brand is rotting from the inside out. For advertising opportunities, visit Avonetics.com.