CRAFTED is the podcast from BLISTER that dives deep into the craft world of beer, coffee, whiskey, watches, wine, and more. Our guests are some of the very best and most passionate brewers, distillers, winemakers, coffee producers, retailers, and founders that launched craft companies when success was unlikely, but their passion and principles caused them to forge ahead anyway. CRAFTED explores how things get made, and does so with the remarkable people that insist on making things well.
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CRAFTED is the podcast from BLISTER that dives deep into the craft world of beer, coffee, whiskey, watches, wine, and more. Our guests are some of the very best and most passionate brewers, distillers, winemakers, coffee producers, retailers, and founders that launched craft companies when success was unlikely, but their passion and principles caused them to forge ahead anyway. CRAFTED explores how things get made, and does so with the remarkable people that insist on making things well.
Hosted on Acast. See acast.com/privacy for more information.
In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative ways to make their mark. This week Eli checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and they also dove into the company’s recent experiments with ingredient recycling. From brewery collaborations to botanical seltzers, there is a lot happening over at SennzaFinne, and they get into a little bit of all things ‘bitter’ in this conversation.
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Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
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TOPICS & TIMES:
Tasting at Tales (5:14)
Partnerships with Breweries (12:56)
Distillation Collaboration with Old Log Cabin (23:28)
Ready-To-Drink Options (30:11)
Pop Up Bars (40:12)
SennzaFinne’s Lineup (44:00)
Last Leaf & Mezcal (47:09)
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Hosted on Acast. See acast.com/privacy for more information.