Today's episode features Sarah from Crafticorn Adventures, a TV producer and graphic designer with a passion for crafting. Sarah shares her journey from starting as a graphic designer at a print shop to becoming the head of the TV department at an advertising agency. She discusses how her diverse skill set, including graphic design, editing, and copywriting, contributes to her crafting projects. Sarah emphasizes the importance of knowing your business and developing a strong brand identity, including fonts, colors, and aesthetics. She advises against using copyrighted materials or logos in your creations, as it not only poses legal issues but also lacks originality. Instead, she suggests creating fan-inspired designs by redrawing or using elements that allude to a particular franchise without directly copying its branding. Sarah also encourages beginners in crafting to explore tools like Canva for creating a cohesive brand identity and incorporating their unique personality and values into their online presence. She highlights the fun aspect of creating a brand identity and assures that once you have a clear vision, everything else becomes easier. Lastly, Sarah shares her stance on avoiding copyrighted materials and explains how respecting others' content is crucial in the creative industry. She suggests finding creative ways to incorporate elements that evoke a particular theme or franchise without infringing on copyright laws. By staying true to your own style and avoiding direct copying, you can create original and appealing crafts that resonate with your audience.

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Transcript is available here: https://onlythesweetstuff.com.au/blogs/blog/crafting-your-brand-a-journey-in-design-and-creativity-with-sarah-from-crafticorn-adventures