Dr. Kate Mason unpacks the false dichotomy that suggests women must choose between being liked and being respected, and explains how this mindset leads to self-doubt and diminished confidence. Kate shares practical strategies for overcoming common communication pitfalls women fall into, such as over-apologising and minimising their contributions. This episode is a must-listen for any woman looking to assert herself confidently while still being true to her authentic self.Takeaways:
- Women often prioritise being liked over being respected because they're conditioned to believe they must choose one or the other.
- The idea that likability and authority are mutually exclusive is a misconception that needs to be challenged.
- Striving for connection and presence is a more effective strategy than trying to be confident.
- Presenting as calm is a great way to demonstrate leadership and executive presence
- Over-preparing can undermine confidence and authenticity; practising a lighter touch approach is often more effective.
Connect with Dr Kate Mason
https://www.katemason.co/Book: Powerfully Likeable out on 9 September 2025Are you a coach, therapist, service provider or solopreneur struggling with self-doubt and imposter syndrome? I'd love to talk to you! (for market research purposes only!)Book a call with me to share your experience.Connect with Cass:www.cassdunn.comwww.instagram.com/cassdunn_xoContact Crappy to Happy:Email: hello@crappytohappypod.com
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