How do you navigate the opposing forces of business and sustainability? How can you stay true to your values while profitably building and scaling a purpose-driven fashion brand that's good for people, planet, and profit? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Cuyana co-founder Shilpa Shah about why the Cuyana's ethos of "fewer, better" is more than a marketing message, the key to scaling a profitable purpose-driven fashion brand, her thoughts or greenwashing and critics, and why Cuyana doesn't lean on sustainability when communicating with their customer.