In this conversation, I talk with Justin Marshall – founder of The Department – about the evolving role of AI in marketing, communication, and human connection. Justin is a sharp thinker with a deep understanding of how agentic AI is reshaping workflows, freeing up time, and personalizing outreach at scale. We talk about where inspiration comes from, how to keep the last mile human, and the moral complexity of building trust with tools that may eventually seek to persuade. This one goes deep, and I think you're going to find Justin's perspective as compelling as I did.   Takeaways AI's Role in Marketing: Justin Marshall emphasizes the transformative potential of AI and automation in creating personalized and efficient customer experiences, particularly in B2B marketing. Human Touch in Technology: Despite the rise of AI, Justin highlights the importance of maintaining a human element in technology to ensure authenticity and meaningful connections.   Agentic AI: The discussion explores the concept of agentic AI, which focuses on creating agents that can automate complex tasks, freeing up time for more strategic and creative work.   Future of Creativity: The conversation delves into the future of creativity in an AI-driven world, questioning where inspiration will come from and how unique voices can stand out amidst AI-generated content.   Balancing Efficiency and Authenticity: Justin shares insights on balancing the efficiency of AI with the need for genuine, human-driven content that resonates with audiences.